Alibaba Marketing


Get more business opportunities on with powerful advertising tools

Keyword Targeting: Brands ads can be targeted based on relevant keywords related to the brand's products. Brands can select specific keywords that are relevant to their target audience and products, ensuring that their ads are displayed to users searching for similar products.

Cost-Per-Click (CPC) Pricing Model: Brands ads typically operate on a cost-per-click (CPC) pricing model, where advertisers only pay when users click on their ads. This allows brands to control their advertising budget and optimize their campaigns based on performance metrics such as click-through rate and conversion rate.

Performance Tracking and Reporting: Alibaba provides advertisers with access to performance tracking tools and detailed reporting metrics, allowing brands to monitor the effectiveness of their Sponsored Brands campaigns. Brands can analyze key performance indicators such as impressions, clicks, conversions, and return on investment (ROI) to measure the success of their advertising efforts.


Integration with Alibaba's Ecosystem: Brands ads are integrated with Alibaba's broader ecosystem of e-commerce and digital marketing solutions, allowing brands to leverage additional tools and resources to enhance their advertising campaigns. This integration enables brands to reach a wider audience of potential customers and drive more sales through Alibaba's platforms.

Artificial Intelligence Service for Conversational Chatbots: This solution provides you with Artificial Intelligence services and allows you to build AI-powered, human-like, conversational, multilingual chatbots over omnichannel to quickly respond to your customers 24/7. This Artificial Intelligence Service solution empowers you to build various types of multi-language customer service chatbots to enable text, voice, and image interactions. With pre-trained, artificial intelligence algorithms, you can set up a knowledge base to provide consistent and engaging user experience for sales, support, and upsells. After sufficient training, your customer service system would become smarter and more intelligent. Additionally, this solution provides you with smart operations and management of customer service centers, including volume prediction, routing, manpower planning, and real-time dispatching depending on productivity and quality priorities.